Customer Communication Management (CCM) leverages extracted data to deliver highly targeted and relevant messages. It is both a strategy and a software category focused on improving the creation, delivery, storage, and retrieval of outbound and interactive communications.
CCM solutions support the production of individualized customer messages, marketing collateral, new product communications, and transactional documents. They consist of a suite of applications that compose, personalize, format, and deliver content sourced from multiple systems, enabling organizations to communicate effectively with customers, prospects, and business partners.
Modern CCM platforms deliver these tailored communications across a wide range of channels — including mobile, email, SMS, web pages, social media, and print. Current solutions typically include core components such as a design environment, a composition engine, a workflow or rule engine, and multi‑channel output management capabilities.
Unleash. Transform. Empower.
